Marketing Automation

Today's consumer expects a tailored web experience every time they engage with your brand. In fact, 86% of consumers will pay 25% more for better personalization.

At a time when 'one-size-fits-all' strategy falls short of demand, business leaders must ask the question, does my website keep it relevant?

In our new ebook, we will explore the options for creating personalized web experiences with Drupal as the backbone for your digital strategy. 

Topics include:

TGIF and thanks for tuning in to Episode 19 of The Mediacurrent Friday 5!

This week, we discuss 5 Smart Things You Can Do With Marketing Automation.

Get tips on using automation rules and completion actions to achieve Sales/Marketing alignment, A/B and Multivariate testing, targeted campaigns and assignment triggers, lead scoring/grading and segmentation, and using dynamic content and predictive content for personalization. 

Check out the video below to learn more!

Mediacurrent has made a commitment to work with the Drupal community to help maintain and improve modules for the leading Marketing Automation services. In this tutorial, we will show you how to set up the newly upgraded Pardot (a Salesforce Company) module.

Let’s take a look at features that are available in the this latest release of the Pardot module.

Ensuring your marketing efforts are targeting prospects with the right messages, integrating marketing automation into your Drupal website is key.

Often marketing's biggest challenges are long sales cycles, complex decision-making processes, and multiple stakeholders. There is increasing pressure on marketing professionals to find the most qualified prospects and build relationships with them before the lead is passed to sales.

Here at Mediacurrent, we’re counting down the days until Drupalcon Austin. This year, we’re proud to be a Platinum sponsor, and we’re bringing our A-game with over a dozen teammates, The Weather Channel Case Study, Power Sessions, Office Hours, an After-party (with LingoTek), and a ton of other activities.

If you are in Atlanta and utilizing Marketing Automation or considering it for your organization, plan to attend the next Atlanta Interactive Marketing Association (AiMA) event. 

Often marketing's biggest challenges are long sales cycles, complex decision-making processes, and multiple stakeholders. There is increasing pressure on marketing professionals to find the most qualified prospects and build relationships with them before the lead is passed to sales. 

Today websites continue to evolve away from being a standalone brochure. They can now function as a store, a collaborative environment, a marketing/lead generation machine, and the public face of a company. With this change, the combination of tools involved in a single project has evolved as well.

Today, Mediacurrent and Acquia are proud to announce that one of the highest profile websites in the world, Weather.com, based in Atlanta, will be joining the Drupal community!  To my knowledge, Weather.com will be the highest traffic Drupal site in existence. Over the last six months, Mediacurrent and Acquia have been shepherding Weather.com’s on-ramping of Drupal via a proof-of-concept and discovery engagement.