Marketing Automation

In Saturday’s keynote, Ryan Szrama of Commerce Guys presented the most engaging presentation of my Drupal career. He pointedly avoided another discussion of Drupal Commerce (gasp! see his awesome commerce-related keynote from 2011) and titled Saturday's keynote, "How the GPL Inverted Drupal's Learning Curve." Honestly, this didn’t quite pique my interest, but au contraire!

A strong lead management process requires B2B marketing professionals to respond to each prospect within the buying process. However, as your business grows, understanding and responding relevantly to a buyer’s interest is almost impossible to do manually. To ensure that your marketing efforts are targeting customers and prospects with the right messages at the right time, a marketing automation software is key. 

2013 will mark the 15th year I have been an entrepreneur and small business owner. There are a myriad of lessons I have learned during this time. Recently, I pondered about the biggest mistake I ever made. The answer that surfaced was that I vastly under-valued the importance of a company's culture.

I know you’ve heard the saying before, but cobbler’s children really do not have shoes. We’ve finally been able to work in putting up a blog section on our internal website while balancing client demands. We hope in the coming months that the Mediacurrent staff can share pertinent content, and become a trusted advisor when it comes to your web related issues. We are particularly interested in telling a bit more about who we are individually, and what we do collectively. We’re even more excited about sharing project takeaways and tips with our industry colleagues.