Strategy

This post is a part of our Marketer's Guide to Drupal 8 series. We created this guide to walk you through considerations for choosing an open source CMS, plus case studies and CMO advice to bring your site to the next level.

From higher education to healthcare, media to manufacturing, and government to technology, Mediacurrent has seen the digital challenges—both similar and distinct—faced by the different industries we serve.  

For a website to work, buyers need to find it and take action. Visitors become leads, buy products, and subscribe to newsletters. As each stage converts into the next, every conversion should trigger a new series of events. This is where the Thank You page comes into play. 

The release of Apple’s new iPad 3 is a reminder of how quickly the Internet is evolving. In a few short years, smartphones, tablets like the iPad, and e-readers like the Kindle Fire have remade the web as a leaner, more nimble, social cloud.

Drupal has always been a leader in social networking, and the Drupal community does a great job of keeping up with the latest web developments. Drupal founder Dries Buytaert saw the mobile “writing on the wall” over a year ago at Drupalcon Chicago, when he announced the Drupal 8 Mobile Initiative. Things have accelerated since then, challenging the community to keep up.