Sales

Hi Josh!  Thanks for letting us get to know more about you! Let's get started! 

1. What’s your role at Mediacurrent, both internally and client-related?

There are so many layers to anyone’s career in web development and digital strategy, but if I had to boil it down, I would say my role is one of a problem solver.  I try to use my experience, integrity and good judgment to help those around me make their mark and achieve success with their individual goals or projects (clients, prospects and colleagues alike).

When it comes to your website, we’ve provided you with tons of resources to make it function correctly from a technical standpoint. We’ve also given you the know-how to help make your buyer personas find you. But then what happens? How can you ensure that your site not only performs seamlessly, but also drives the bottom line?

Often marketing's biggest challenges are long sales cycles, complex decision-making processes, and multiple stakeholders. There is increasing pressure on marketing professionals to find the most qualified prospects and build relationships with them before the lead is passed to sales. 

A strong lead management process requires B2B marketing professionals to respond to each prospect within the buying process. However, as your business grows, understanding and responding relevantly to a buyer’s interest is almost impossible to do manually. To ensure that your marketing efforts are targeting customers and prospects with the right messages at the right time, a marketing automation software is key.