Marketing

Accessibility refers to building and updating a website to make it easier for all users, including people with disabilities, to navigate and get information. Barriers of traditional mediums, such as print, audio, and visual media, can be overcome through web technology. It’s our job as strategists and producers of web content to ensure that there aren’t different barriers preventing those with disabilities from accessing the same content they might not be able to off the web. 

Mediacurrent’s glossary of web design terms helps designers and developers more easily collaborate with each other and communicate clearly.

This post is a part of our Marketer's Guide to Drupal 8 series. We created this guide to walk you through considerations for choosing an open source CMS, plus case studies and CMO advice to bring your site to the next level.

As marketers, we understand the importance of having a system that promotes ease and efficiency when it comes to implementing marketing processes. You want to create content once and use it over and over in different ways to create contextual user experiences. 

This post is a part of our Marketer's Guide to Drupal 8 series. We created this guide to walk you through considerations for choosing an open source CMS, plus case studies and CMO advice to bring your site to the next level.

This post is a part of our Marketer's Guide to Drupal 8 series. We created this guide to walk you through considerations for choosing an open source CMS, plus case studies and CMO advice to bring your site to the next level.

We all have heard the debate about Open Source Software and Closed or Proprietary; but what is the real difference?

Simply: 

Open source software is available for the public to use and modify from its original design free of charge. 

versus

Happy Friday everybody! This weeks episode we have Marketing Director, Megan Hofmeyer with us to talk about Field Marketing and give us 5 tips to success.

In part one of Buzzword Bingo series, we broke down a big idea: digital transformation. In today’s installation, we’re putting “mobile first” on the board.

One of the many perks of working at Mediacurrent is the ability to work in the comfort of your own home or nearby coffee shop.

Video content has quickly made its mark on every online platform that we interact with. In 2015, online video accounted for 50% of all mobile traffic. One of our focuses on the Marketing team for 2016 has been increasing our video efforts and supporting the 52% of marketing professionals who credit video as the type of content with the best ROI.

But what happens once they get there? If we’re doing our jobs as marketers, we are aiming to provide a personalized web experience for each of our prospects and customers with integrated campaigns and creative content. The great news is Drupal 8 is designed with this in mind. There are several new features and pieces of functionality that will help marketers focus on creating innovative strategies instead of having to worry about what’s possible.