4 Tips for Optimizing Your YouTube Videos

Eight seconds. That’s not a whole lot of time at all. But that’s the average attention span of the typical internet user (fun fact - it’s one second less than a goldfish’s). What does that mean for us marketers? We now have even less time to engage our target audience before they scroll down their timelines and forget the messages we’ve invested countless hours on crafting. Now is the time to spend time grabbing your prospective client’s attention both visually AND audibly through your YouTube channel.