SEO

This post is an updated part of our Marketer's Guide to Drupal series. This guide will walk you through considerations for choosing an open source CMS, plus case studies and CMO advice to bring your site to the next level.

Supercharge SEO with Drupal

“Over the last 20 years, Drupal has grown into one of the largest enterprise content management systems in the world.” - Drupal Founder Dries Buytaert

In our recent webinar, we set out to help higher ed marketing teams rethink their digital focus for the year ahead. 

We tapped a group of experts with years of experience helping some of the best-known colleges and universities deliver engaging digital experiences to discuss key web strategy takeaways. Members of the expert panel included:

Happy Friday everybody! This episode we are joined by Dawn Aly who will go over 5 Metrics to look at which indicate it is time to update your site. Things to look at include

1. Your Conversion Rate is too low
2. Your Mobile Conversion Rate is low (or non-existent)
3. Your Traffic Numbers are low
4. Your Bounce Rate is high
5. Your Page Load Time is high

DrupalCon Baltimore 2017 was, without a doubt, a great event. The first DrupalCon to hit the US East Coast since DrupalCon DC in 2009 so this (ex-) New Englander was happy to have just a day's drive to get there.

Search engine optimization and web accessibility are complementary processes. Focus on one and you likely positively affect the other without additional effort.

If you're a digital marketer, SEO is likely one of your many priorities. Since Google released "Mobilegeddon" last April, your primary focus may have shifted to mobile optimization - but have you noticed a struggle to successfully reach and engage with prospects from across the globe? If you target multiple countries and languages, your site needs to be optimized not just for Mobile SEO, but for International SEO as well. 

At Mediacurrent we architected and built a Drupal site for a department of a prominent U.S. university several years ago. As part of maintaining and supporting the site over the years, we have observed how well it has performed in search engine rankings, often outperforming other sites across campus built on other platforms.

We made it to the finish line of another busy work week!

Thanks for joining us for Episode 9 of The Mediacurrent Friday 5. This week, Community Lead Damien McKenna discusses 5 Tips for Improving Your Site's SEO.

With meta tags still being important for search engine optimization and improving how content looks when shared via social networks like Facebook and Twitter, it's worth learning how to use Drupal's Metatag module the right way. Let me show you how a site can benefit from using meta tags, then find out about the latest improvements, along with recommendations on how to get it set up correctly for your site.

Unless you've been living under a marketing rock, you've heard all about Google's latest update that rolled out yesterday, quickly dubbed “Mobilegeddon” by the blogosphere. From now on, mobile friendly design will be a key component of mobile search rankings. This means that if your site isn't easily accessible across all screens, you could see a decline in rankings and, ultimately, web traffic.