ROI

User experience counts in today's global, digital landscape: every dollar spent on UX design yields up to $100 in return.

In our latest webinar, Mediacurrent's VP of Sales Josh Linard and Lingotek's VP of Marketing Calvin Scharffs shared some UX and CX strategies to boost global revenue and conversions.

They offer practical advice to enhance the digital experience that your organization delivers to customers, employees and other stakeholders - and the right way to measure it.
 

The internet is changing the way we think, work, and play. In the second event of an executive roundtable series, we teamed up with Acquia and Lingotek to create a guide to understanding the return on investment of UX design.

The event drew attendees from nonprofit, higher ed, and large enterprise organizations in the Atlanta area for a lively discussion and Q&A. If you missed us, here’s a recap including the presentation deck and video recording.

Our “ROI of UX” presentation covered these key points:

Companies are seeing lower success rates on social media and diminishing conversion rates on the web - a trend that has put us all, especially content marketers, in the position to prove the ROI or face severe fiscal cuts. Unfortunately, reporting metrics like “increased impressions” and “better brand awareness” won’t be enough because companies are looking for hard before/after numbers.

Companies are seeing lower success rates on social media and diminishing conversion rates on the web - a trend that has put us all, especially content marketers, in the position to prove the ROI or face severe fiscal cuts. Unfortunately, reporting metrics like “increased impressions” and “better brand awareness” won’t be enough because companies are looking for hard before/after numbers.

For a website to work, buyers need to find it and take action. Visitors become leads, buy products, and subscribe to newsletters. As each stage converts into the next, every conversion should trigger a new series of events. This is where the Thank You page comes into play.