Personas

What Are Personas? 

User personas are examples of the real people who engage with your website. Unlike traditional target audience segmentation, they provide greater depth and context by focusing on one character who embodies the predominant qualities of the larger group.

Developing user personas (or ideal customer profiles) and documenting the typical user flow will help you to develop a content map that corresponds to the journey of your personas--ultimately creating a better user experience overall.

Typically, persona research includes:

Personas can give you a profound and insightful view into your target audience's frame of mind and common behavior patterns—which makes personas a powerful aid during the design process. They're not just for the web design industry, personas are used to develop brands across several disciplines and industries.