Make Your Prospects Prequalify Themselves
If you have dedicated the time and effort in creating your buyer personas, then you should have a solid idea of who your ideal prospects are and what they’re looking for. But how do you get them to go from an ideal customer to your ACTUAL customer? The trick is to use your content to help them prequalify themselves before ever talking with one of your sales reps.
New eBook: Marketing Automation and Drupal
Often marketing's biggest challenges are long sales cycles, complex decision-making processes, and multiple stakeholders. There is increasing pressure on marketing professionals to find the most qualified prospects and build relationships with them before the lead is passed to sales.
Getting Started with Marketing Automation and Drupal
A strong lead management process requires B2B marketing professionals to respond to each prospect within the buying process. However, as your business grows, understanding and responding relevantly to a buyer’s interest is almost impossible to do manually. To ensure that your marketing efforts are targeting customers and prospects with the right messages at the right time, a marketing automation software is key.