Internationalization

TIGF! Thanks for watching Episode 20 of The Mediacurrent Friday 5.

This week Sr Front End Developer, Eric Huffman joins me to give 5 Tips for Better User Experience in Right To Left Language sites.

He provides insight into best practices of bidirectionality, how to identify and test bidirectional requirements, how to adjust floats, positioning and text alignment, and more!

If you're a digital marketer, SEO is likely one of your many priorities. Since Google released "Mobilegeddon" last April, your primary focus may have shifted to mobile optimization - but have you noticed a struggle to successfully reach and engage with prospects from across the globe? If you target multiple countries and languages, your site needs to be optimized not just for Mobile SEO, but for International SEO as well. 

Mediacurrent partnered with Travelport to build a new fully responsive Drupal website that would deliver a stable platform to support future growth, a more fluid user experience to satisfy their customer base, and a digital strategy roadmap to help build their brand.

Last week, we talked about some of the front-end considerations that drove Manhattan Associates’ move to Drupal 8. Our partners at Acquia showed how D8’s mobile-first approach, improved theming, and Twig template system are meeting the demands of Manhattan’s fast-paced business and global customer base. However, what really spurred Manhattan to become an early adopter was the window of opportunity to extend and develop Drupal 8.

Internet usage has exploded throughout the world over the last decade. More than one third of the world's population now has internet access. In 2012 2.27 billion people were using the internet, which is double the number in 2011. The ability to serve fully translated content to users is more important than ever. Translated content can help you to better market your brand in new regions, and can help establish your website as an authority on its subject matter.