Inbound Marketing

If you have dedicated the time and effort in creating your buyer personas, then you should have a solid idea of who your ideal prospects are and what they’re looking for. But how do you get them to go from an ideal customer to your ACTUAL customer? The trick is to use your content to help them prequalify themselves before ever talking with one of your sales reps.

You’ve built an awesome website. It’s exactly what you envisioned - beautifully designed, great functionality, and performs flawlessly. Days go by, weeks go by, and you’re still not seeing the traffic you had expected to see. Why? It’s not your site. It’s your inbound marketing strategy.

For a website to work, buyers need to find it and take action. Visitors become leads, buy products, and subscribe to newsletters. As each stage converts into the next, every conversion should trigger a new series of events. This is where the Thank You page comes into play.