Looking beyond the code: Drupal marketing challenges

Part of being successful with any system is knowing the strengths and weaknesses surrounding its use. As Drupal developers, we frequently immerse ourselves with the strengths; after all, the size of the community and the code it unselfishly provides to others is monumental in of itself. But with as much zeal as we throw toward the things Drupal does well, we should be providing equal focus to the areas where it needs improvement.

Especially those areas which don't involve code.