Digital Strategy

There’s a lot of buzz around data. Leadership wants to know what’s impacting revenue, marketers want to know where to invest their marketing budget, and sales wants to know where qualified leads are coming from. We all strive for reliable data, but it takes alignment across the entire organization to get it optimized. To become a data-driven organization, all departments need to make data the center of decision-making.

Accessibility refers to building and updating a website to make it easier for all users, including people with disabilities, to navigate and get information. Barriers of traditional mediums, such as print, audio, and visual media, can be overcome through web technology. It’s our job as strategists and producers of web content to ensure that there aren’t different barriers preventing those with disabilities from accessing the same content they might not be able to off the web. 

​

​

If you know us at Mediacurrent, you know we create amazing digital experiences with Drupal. Did you know we also support WordPress websites?

It’s a known fact that businesses that ignore website accessibility do so to their own detriment. Not only do they risk facing legal action, but they also lose customers who may be seeking accessible experiences. 

In this blog post, we will go into detail about the business case for accessibility and the way that businesses have been impacted when they have neglected to create accessible experiences for all users. 

Acquia Engage is coming soon (October 20 and 21) to a screen near you. There’s still time to register and join us! The Engage 2020 conference will be fully virtual and free for all attendees. 

Recently, dotCOMM Awards announced winners for the 2020 international awards, a competition honoring excellence in web creativity and digital communication. Mediacurrent's work for the COVID-19 Corporate Memory Project, MagMutual video series, and Area Alert open source project was recognized.

Your organization’s content strategy impacts many aspects of the direction you take in business, from organizational goals to hiring decisions to how your mission is fulfilled. Rather than reinventing the wheel each time you revisit strategy, however, creating a content strategy template enables teams to work within set parameters in order to successfully complete content goals. 

Here are the basic building blocks that make up a content strategy template, as well as a template resource you can use to start to create a custom content strategy.

Being “data-driven” is a goal we hear more and more often. When executed well, a data strategy can be a strong business asset and a competitive advantage over other organizations. In order for you to realize the benefits of being data-driven, you first have to be confident in your data. If your data isn’t accurate, being data-driven becomes a risk rather than a competitive advantage. 

Mediacurrent designer Becky Cierpich recently discussed the UX choices and persuasive techniques used in designing Area Alert, our open source emergency site.