Digital Strategy

In the agency world, applying the same logic to your website that you would for a client can be a daunting task. Nevertheless, the task isn’t impossible, and we are pleased to share how our content audit informed and continues to inform our content strategy, design, and development to evolve our site.

Selecting a CMS for a university can be a challenging decision. There are so many needs and nuances to consider - costs of implementation and maintenance, a wide range of technical ability among site administrators, developers, and content editors, a variety of end-users looking for different information...and the list goes on and on. While your answer likely isn’t as easy as, “let’s just do what everyone else is doing,” better understanding why other universities made the choice they did can shed light on your decision-making process. 

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Making data-driven decisions is simple in principle: rely on actual numbers over intuition. In reality, most marketers are faced with a disconnect between data and strategy.

This post is an updated part of our Marketer's Guide to Drupal series. This guide will walk you through considerations for choosing an open source CMS, plus case studies and CMO advice to bring your site to the next level.

Supercharge SEO with Drupal

“Over the last 20 years, Drupal has grown into one of the largest enterprise content management systems in the world.” - Drupal Founder Dries Buytaert

In our recent webinar, we set out to help higher ed marketing teams rethink their digital focus for the year ahead. 

We tapped a group of experts with years of experience helping some of the best-known colleges and universities deliver engaging digital experiences to discuss key web strategy takeaways. Members of the expert panel included:

As we look ahead to the end of the future academic year and what the future looks like, we see uncertainty clouding what is a typical admissions season for teams in higher education. 

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Have you ever decided on investing in a product or service, but require approval from executive sponsors before proceeding with your purchase? Or do you like a product or service, but are hesitant to make the investment in it because it’s costly?

Optimization is a Process 

Think about conversion path optimization as the process of improving your visitors’ end to end experience with your brand with the goal of turning those visitors into customers. 

Conversion path optimization is not a formula or checklist. 

When it comes to conversion path optimization, most websites and tutorials will tell you that all you need is the right combination of the following elements: