digital marketing

This post is a part of our Marketer's Guide to Drupal 8 series. We created this guide to walk you through considerations for choosing an open source CMS, plus case studies and CMO advice to bring your site to the next level.

This post is a part of our Marketer's Guide to Drupal 8 series. We created this guide to walk you through considerations for choosing an open source CMS, plus case studies and CMO advice to bring your site to the next level.

Often marketing's biggest challenges are long sales cycles, complex decision-making processes, and multiple stakeholders. 

Combine pressure to find the most qualified prospects with the ever increasing online competition and growing complexity from a myriad of devices, Marketers need to continually increase the effectiveness of their website. 

In a recent survey, only 1 in 10 marketers feel their lead generation campaigns are effective. 

So what goes into a best-of-class lead generation website?