Google Analytics Data Retention Controls and the GDPR
The countdown to the GDPR is entering its last stretch (May 25, 2018 is just around the corner!) and Google recently released some very important product updates to Google Analytics. These updates will need your attention and action, even if your users are not in the European Economic Area (EEA).
The Context Data Flow Diagram: Expressing Scope Visually
Scoping is about understanding the "big picture" and understanding a project’s limits. My observation as a Business Analyst at Mediacurrent is that because project teams don't have unlimited time and money, it's important that all stakeholders understand clearly – and visually – where a project's boundaries are. Scoping ensures we, as your agency partner, know what needs to be included to deliver on the business goals and objectives within time and budget constraints.