content strategy

Happy Friday everybody! This week Ally DelGuidice-Bove joins us to talk to us about 5 Myths about Content Strategy.

Often marketing's biggest challenges are long sales cycles, complex decision-making processes, and multiple stakeholders. 

Combine pressure to find the most qualified prospects with the ever increasing online competition and growing complexity from a myriad of devices, Marketers need to continually increase the effectiveness of their website. 

In a recent survey, only 1 in 10 marketers feel their lead generation campaigns are effective. 

So what goes into a best-of-class lead generation website?

Companies are seeing lower success rates on social media and diminishing conversion rates on the web - a trend that has put us all, especially content marketers, in the position to prove the ROI or face severe fiscal cuts. Unfortunately, reporting metrics like “increased impressions” and “better brand awareness” won’t be enough because companies are looking for hard before/after numbers.

If you are in Atlanta and utilizing Marketing Automation or considering it for your organization, plan to attend the next Atlanta Interactive Marketing Association (AiMA) event. 

Educational Institutions are facing more obstacles today than ever before as technology evolves. Some of the key challenges I saw while teaching at the state university level were: