Industry
Section
Drupal 8 Case Study
Title
Manhattan Associates Leads the Way with Drupal 8
Teaser

A look inside one of the world’s first fully translated enterprise Drupal 8 projects.

Overlay
Yes
Title
Project Highlights
Description

Full translation across multiple international sites

Number
6
Description

Mediacurrent-led contributions to Drupal 8 core modules, benefitting the client and the entire Drupal community

Number
10
+
Description

Among the first enterprise-level websites to launch on Drupal 8

 

 

Number
1
Body

Mediacurrent helped Manhattan Associates, the global leader in international supply chain management, evaluate Drupal 7 and Drupal 8 to define the best choice for their business needs.

Results include:

  • Improved navigation, branding, and messaging with a completely custom Drupal 8 theme
  • Seamless integration with chosen CRM and marketing automation software to support investment in digital strategy
  • Moving to the Website Operations (WebOps) platform, Pantheon, the Mediacurrent team was able to improve their advanced workflows to deliver on strategic initiatives

Title
Early Adoption
Eyebrow
Development
Treatment
Navy Blue
Media Alignment
Left Top
Missing puzzle piece

Although Drupal 8’s core met 95% of site requirements, some additional modules were needed. By forecasting additional support and mindfully selecting a realistic number of out-of-core contributed modules to work with, Mediacurrent was able to adopt these incomplete modules and finish them out within budget.

Title
Internationalization
Card Size
Small
Eyebrow
Development

Manhattan leveraged the Core translation capabilities in Drupal 8 (designed to support any language, with built-in capabilities to manage translations) to serve targeted marketing materials and company resources to all of their global markets.

Cards
Title
Made for Multilingual
Icon

Improved language handling and interface translation mean that Drupal 8 is a whole new world for multilingual sites — essential to representing Manhattan’s global presence.

Title
Continuous Translation

An integration with Lingotek’s automated, cloud-based translation management system, empowers Manhattan to translate, localize, update, and publish content in a single, uninterrupted workflow.

Title
Reaching Global Markets
Icon

So that users only see products in the markets where they are available, Mediacurrent developers wrote a custom module that overrides Drupal’s default language fallback behavior.

Title
DevOps and Workflows
Treatment
Navy Blue
Media Alignment
Right Top
futuristic hallway shows connectivity

Mediacurrent experienced issues with code not running properly between dev and test environments. This hindered our ability to quickly iterate on deliverables. Post-launch, Mediacurrent partnered with Pantheon for reliable hosting and the platform’s suite of dev tools and agile workflows. Leveraging Pantheon’s workflows allowed us to improve our team’s efficiency and produce value at a higher velocity. Pantheon’s support team also played a large part in helping find solutions to complex issues. With dedicated account management, Mediacurrent was able to leverage a technical support team that gave us higher quality answers faster.

Name
Beverly McDonald
Title / Company
Sr. Director Corporate Marketing, Manhattan Associates
Quote

Working with the Mediacurrent team to launch eight corporate websites globally, at the same time, has been an extremely positive experience for us. They are conscientious, responsive, professional, and knowledgeable about all that is Drupal. We look forward to a long-term partnership.

Title
Managing Risk
Eyebrow
Project Management
Treatment
Gray
Media Alignment
Left Top
Arrow on road.

The ability to launch this site on time and within budget came from a smart, upfront investment of planning and risk management between both teams. To estimate an accurate budget and project roadmap, Mediacurrent performed an exhaustive analysis of Drupal 8’s then beta-stage core and contrib issues and the timeline for completion on these issues.

Treatment: shade
Dark
Eyebrow
Digital Strategy
Title
Integrating Marketing Tools
Description

Google Analytics, Eloqua CRM, and Web-form modules provide usage metrics to connect with potential customers. Updating the Eloqua module for Drupal 8 plus continued integration, support for capturing form information, and gated content, streamlined processes to create content and try new marketing strategies.

Title
Responsive Design
Eyebrow
Theming

Manhattan’s new layout relies heavily on Entity Reference fields and three View Modes for one-, two- and three-column displays. This provides amazing flexibility for page builders and the marketing team to create and deliver effective content that shines on any device.

Manhattan Associates on mobile devices
Title
Final Thoughts
Treatment
Gray
Media Alignment
Left Top
Abstract image

The advancements of the Drupal 8 platform, including support for translation, and the capacity to plug and play with third party technologies, empower Manhattan Associates to quickly adapt its global digital strategy. Mediacurrent’s development expertise, flexible approach, and strategic vision were critical to meet the challenges of this early adoption.

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