Getting Started with Next-Level Marketing Tools
From DrupalCamp Atlanta 2016, Lead Drupal Architect Jason Want presents on Marketing Automation and Web Personalization with Drupal.
This session will cover:
- An introduction into marketing automation.
- An introduction into web personalization.
- A checklist for implementing web personalization with Drupal.
- An overview of the available Drupal 7 and Drupal 8 tools for creating web personalization and integrating marketing automation services.
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