This episode Lead Drupal Architect, Jason Want, reviews 5 features from the Pardot module. Pardot is a B2B marketing automation software by Salesforce. The 5 Features Jason shows us are:
- Website Activity Tracking
- Conditional Activity Tracking
- Pardot Campaign Configuration
- Pardot Scoring
- Contact Form Mapping
Have a topic that you'd like to learn more about? Feel free to email us at Friday5@mediacurrent.com with any suggestions and stay tuned for the next episode. Have a great weekend!
Additional Resources
Pardot B2B Marketing Automation by Salesforce | External Resource
Adding Value With Drupal and Marketing Automation | Blog
5 Smart Things You Can Do With Marketing Automation | Video